Google Web Light will load pages faster on mobile
Google announced last week that it will improve users mobile search experience in India by faster loading of pages.
Google Web Light which is an internal name of the new feature, optimizes websites for 4x faster loading and 80% less data consumption that will result in 50% more page views. The video shows how fast the optimized websites load on a slow internet connection. These faster optimized pages help publishers and advertisers reach new audiences. In addition, a link to the original page will always be available, so users can still choose to view that version.
Targeted especially at emerging markets with slow internet speed, the feature is being tested in Indonesia currently. Soon, it is expected to hit other countries like India and Brazil.