Lava has become Top Feature Phone And Second Largest Smartphone Brand of India
IDC estimates that Lava has become top feature phone company in the quarter ending September 2014 and the second largest company in the overall category (combining feature phones and smartphones) amongst the Indian handset makers as per the imports volume tracked by a leading independent market research firm Cybex Exim Solutions Pvt. Ltd.
According to the Cybex Exim data, Lava imported a total of 5.3 million feature phones in this time frame putting it at the top slot as compared to other Indian handset makers including Karbonn with 4.6 million and Micromax at 5 million shipments. The data also highlights that in the second Quarter of 2014, Lava International Limited (Lava & Xolo combined) imported a total of 7.27 million handsets in India, 13 per cent more than the third largest player.
Lava aims to grab a stronger grip on the overall Indian mobile phone market and is investing approximately Rs 500 crore in a phased manner to set up its own manufacturing unit in India over the next couple of years. At present, the company carries out R&D and product engineering at Bangalore (India) and Shenzen (China). The proposed plant will have a monthly capacity of approximately 5 million units.
Moreover, the company has partnered with Google and shall launch Android One devices in the first quarter of next year. The Lava branded Android One handsets will be designed and developed in house.